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Daisy McCarty
Brand Message Expert

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Brand Message Playbook

The Brand Message Playbook program provides a clear, concise, and consistent brand message for your organization. The primary outcome is a documented, actionable brand messaging playbook to amplify brand awareness in support of business growth goals.

The playbook includes:
  • Brand promise
  • Value proposition
  • Unique selling proposition
  • Tagline
  • Voice & Style
  • Mission & Vision
  • Core values
  • Company overview
  • Competitive landscape review (up to 6 competitors)
  • Go-to-market SWOT analysis
  • Brand differentiators and positioning
  • Key takeaways
  • Buyer personas (up to 3 personas)
Book a time to see a real-life example of a brand message playbook:

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